Logo and Branding Guidelines

When we say The Heart of it All…we mean ALL. Governor DeWine announced in May 2023 that the state will resume the use of the popular “Ohio, The Heart of it All” tagline, which was the state’s tourism slogan between 1984-2001.

"As Ohio evolves into a powerhouse for technology and innovation, we’re looking at the classic "Ohio, The Heart of it All" tagline in a new way," said Governor DeWine. "Our state is thriving, and we want the world to know that Ohio is the heart of technology, the heart of opportunity, the heart of adventure, and the heart of family. This is a brand for all of Ohio, uniting everything we love about our great state under one powerful phrase."

The logo image available here is the logo utilized by Employment First for publications and other printed materials. These files are made available with the expectation that they be used in aid of promoting the goals and messages of Employment First.

The logo may be used in the following ways:

• Email signatures that link the logo to the Employment First homepage and Technology First homepage
• Websites that link the logo to the Employment First homepage and Technology First homepage
• Print materials (posters, business cards, etc.)